Guide · Business · Landing Pages & Conversion
Landing-page experiment brief
Define the audience, hypothesis, event, and decision rule before launch.
Buyer's guide
How to choose a landing-page stack that can prove lift
Separate publishing from optimization
A builder gets a page online. An optimization system helps decide which page, message, or audience treatment works better. Some products do both; others layer testing or personalization onto pages you already have.
Check the experiment gate
Look at the plan where A/B testing, traffic routing, heatmaps, integrations, and useful reporting begin. Entry prices are often publishing prices, not optimization prices.
Traffic changes the answer
Low-traffic teams need fast publishing and clean qualitative learning. Higher-traffic teams can justify controlled experiments and personalization—but must price visitor caps, domains, seats, and overages.
Red flags
- Calling a redesign an experiment without a hypothesis
- Running too many variants for the available traffic
- Optimizing clicks while lead quality falls
- Using social proof that is vague, unverifiable, or stale
The bottom line
Unbounce leads our default weighting, and the ranked comparison on the category hub lets you re-weight the criteria around your own priorities before you commit.