Overall score comes from our scorecard, shown below.
1
Optery
★★★★★★★★★★Our score: 89/100
People who want to see the removals in pictures, check several versions of their name, and get a human double-check
- ✓Free Exposure Report provides screenshots before payment
- ✓Extended and Ultimate include before-and-after removal reports and human QA
- ✓Consumer Reports measured a 68% four-month removal rate on Ultimate
$149/yr usable tier — Extended adds human QA and ~90-day before-and-after reports; Ultimate is $249/year
Skip if: you want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers
Learn more →On Optery’s website
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- Removal model
- Automation + human QA
- Evidence surfaced
- Before/after screenshots
2
Incogni
★★★★★★★★★★Our score: 89/100
People who want the legwork handled, with almost nothing to do after setup
- ✓All paid plans include the same 420+ automated broker set
- ✓Deloitte independently checked Incogni's repeat requests and how it handles confirmations
- ✓Annual Standard and five-person Family plans are priced well
$95.88/yr — $7.99/month effective, billed annually for Standard; tax may apply
Skip if: you need before-and-after screenshots for each listing, a free scan before you pay, or custom takedowns on the cheapest plan
Learn more →On Incogni’s website
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- Removal model
- Automated + recurring
- Evidence surfaced
- Confirmations + history
3
Privacy Bee
★★★★★★★★★★Our score: 83/100
People who want the widest net, custom-site work, and strong privacy terms
- ✓The site list is broken out by type and by plan
- ✓Pro adds real analysts and unlimited hand-done sites
- ✓The privacy policy rules out data sales and ad trackers
from $96/yr — Essentials at $8/month effective; Pro is $18/month effective, billed annually
Skip if: you want a removal rate somebody else measured, or a screenshot for every listing
Learn more →On Privacy Bee’s website
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- Removal model
- Automation + human analysts
- Evidence surfaced
- Dashboard + monthly reports
4
Cloaked
★★★★★★★★★★Our score: 82/100
People who want masking and removal handled by the same company
- ✓Cleans up old records and hands you masked identities to stop new ones
- ✓Free scan, and a dashboard that keeps tracking removals
- ✓A searchable list of more than 1,000 sources
from $9.99/mo — data removal included with masking, VPN, password tools, and identity-theft support
Skip if: you want measured results, a removal-only specialist, or your privacy tools kept apart
Learn more →On Cloaked’s website
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- Removal model
- Removal + identity masking
- Evidence surfaced
- Scan + dashboard
5
DeleteMe
★★★★★★★★★★Our score: 80/100
People who want a human on the case, custom removals, and reports they can actually read
- ✓Real privacy advisors, and you can watch a special request move
- ✓Free exposure scan and readable recurring reports
- ✓A peer-reviewed audit found the widest broker list, and the most sites nobody else covers
$129/yr solo — one person; two-year and household plans available
Skip if: you want the best measured removal rate, the widest robot plan, month-to-month billing, or service outside the U.S.
Learn more →On DeleteMe’s website
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- Removal model
- Automation + human team
- Evidence surfaced
- Reports + status updates
6
Kanary
★★★★★★★★★★Our score: 79/100
Doxxing, harassment, executive risk, and other high-risk cases
- ✓Watches closely, and shows you screenshots and where it found you
- ✓Reaches search, social media, doxxing and AI systems too
- ✓A real person to escalate to, which high-risk cases need
from $250/yr — Core; Advanced is $500/year for broader risk monitoring and support
Skip if: your case is ordinary cleanup and price matters more than screenshots, real people, or wider watching
Learn more →On Kanary’s website
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- Removal model
- Risk-based + escalation
- Evidence surfaced
- Screenshots
7
DuckDuckGo Subscription
★★★★★★★★★★Our score: 72/100
People in the U.S. who already want DuckDuckGo's VPN bundle
- ✓The details used to find you never leave your device
- ✓Removal requests and confirmations are handled on your device
- ✓It checks again on its own, in the background
$99.99/yr — U.S. subscription bundle; removal availability is platform-limited
Skip if: you use a device it does not support, need family or one-off site coverage, or want the widest broker list
Learn more →On DuckDuckGo Subscription’s website
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- Removal model
- On-device automation
- Evidence surfaced
- Browser findings + status
8
OneRep
★★★★★★★★★★Our score: 63/100
No one — not while the founder's broker conflict stays unresolved
- ✓Competitive individual and family pricing
- ✓Scans, files, then checks the listing went away
- ✓Human assistance on higher plans
$99.95/yr — individual annual plan; promotional pricing may vary
Skip if: you expect a privacy company to have no ownership ties to the industry it removes you from
Read review →Compare features
- Removal model
- Automated + Pro assistance
- Evidence surfaced
- Dashboard verification
9
LifeLock by Norton
★★★★★★★★★★Our score: 53/100
People buying identity-theft monitoring, restoration, insurance, and fraud support — where this product is genuinely the best
- ✓Automatic removal included in every new LifeLock plan
- ✓Ninety-day rescans require little user effort
- ✓Strong identity-restoration and support behind it
$124.99/yr — Core $124.99, Advanced $199.99, Total $349.99 for an individual, all including automatic broker removal; family plans cost more.
Skip if: data removal is the job you're buying for; every other service here covers far more brokers
Learn more →On LifeLock by Norton’s website
Read review →Compare features
- Removal model
- Automatic 90-day scans, ~33 sites
- Evidence surfaced
- Dashboard; limited detail
Cards re-order with your weights. The top-pick badge always marks our editorial choice.