Preferred SolutionsIndependent product intelligenceEdition 01 · 2026

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Personal · Privacy · Data-Removal Services

The Best Data-Removal Services of 2026

Compare recurring removal services, their costs, and their limits.

Our top pick

Optery

4.5
  • Free Exposure Report provides screenshots before payment
  • Extended and Ultimate include before-and-after removal reports and human QA
  • Consumer Reports measured a 68% four-month removal rate on Ultimate
Best fit
People who want to see the removals in pictures, check several versions of their name, and get a human double-check
Price
$149/yr usable tier — Extended adds human QA and ~90-day before-and-after reports; Ultimate is $249/year
Skip if
you want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers
Learn more about Optery →Read the full review →

Hands-off alternative

Incogni

4.5
  • All paid plans include the same 420+ automated broker set
  • Deloitte independently checked Incogni's repeat requests and how it handles confirmations
  • Annual Standard and five-person Family plans are priced well
Best fit
People who want the legwork handled, with almost nothing to do after setup
Price
$95.88/yr — $7.99/month effective, billed annually for Standard; tax may apply
Skip if
you need before-and-after screenshots for each listing, a free scan before you pay, or custom takedowns on the cheapest plan
Learn more about Incogni →Read the full review →
Compare all nine services ↓
How we chose & free alternatives ↓

Your name doesn't come off these sites with one click. It's a job that never really ends — data brokers (companies that collect and sell personal info) relist you, so someone has to keep checking. We tailed nine services. We checked which listings they actually got taken down, not just which ones they said they'd try. And we tell you when doing it yourself beats paying for help.

Last reviewed August 19, 2026 by Preferred Solutions Editorial.

Free DIY removal checklist →

Your name doesn't come off these sites with one click. It's a job that never really ends — data brokers (companies that collect and sell personal info) relist you, so someone has to keep checking. We tailed nine services. We checked which listings they actually got taken down, not just which ones they said they'd try. And we tell you when doing it yourself beats paying for help. Optery is our top pick, with the strongest weighted balance for the broadest set of buyers.

Last reviewed August 19, 2026Reviewed by Preferred Solutions Editorial9 data-removal services · scored on our scorecard
Evidence-first choice, our top pick

Optery

Optery earns 89/100 and sets the bar for proof in this category. Screenshots, direct links to your listings, a human double-check, and two independent studies make its work easy to verify. There's a catch: the $39 Core plan is automated and limited. The full picture — screenshots and human review — starts at $149 a year, and custom removals cost $249.

Score
89/100
From
$149/yr usable tier
Who it's for
Evidence-first buyers

Best for: People who want to see the removals in pictures, check several versions of their name, and get a human double-check · Skip if: you want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers

Side by side

The lineup: nine services, side by side

Overall score comes from our scorecard, shown below.

What you are actually buying: one year of a removal service
  1. You hand over your detailsNames, addresses and emails the brokers already hold. Removal only works by giving a broker enough to find your record — that trade is the service.
  2. Opt-out requests go outTo the broker list your plan covers. Every paid Incogni plan files at the same 420-plus brokers; Optery's checked-site count runs 150 to 405 by tier.
  3. Something comes backA status and a confirmation, or a before-and-after screenshot. Which one you get is the difference the cards below are really measuring.
  4. Then it repeats — foreverEvery 60 days for public people-search sites, every 90 for private databases, with Optery re-reporting on roughly the same 90-day beat. Brokers relist you; that is why this is a subscription and not a purchase.

Step 4 runs back into step 2 for as long as you pay.

Sources: Plans and pricing (Incogni, accessed August 19, 2026) · Limited-assurance report (Deloitte Lietuva UAB, accessed August 19, 2026) · Plans and pricing (Optery, accessed August 19, 2026)

What matters most to you?

Drag these to match what matters to you. The list re-ranks.

Showing our scorecard.

Evidence-first choice, our top pick
1

Optery

4.5Our score: 89/100

People who want to see the removals in pictures, check several versions of their name, and get a human double-check

  • Free Exposure Report provides screenshots before payment
  • Extended and Ultimate include before-and-after removal reports and human QA
  • Consumer Reports measured a 68% four-month removal rate on Ultimate

$149/yr usable tier — Extended adds human QA and ~90-day before-and-after reports; Ultimate is $249/year

Skip if: you want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers

Learn more →

On Optery’s website

Read review →
Compare features
Removal model
Automation + human QA
Evidence surfaced
Before/after screenshots
Strong automated value
2

Incogni

4.5Our score: 89/100

People who want the legwork handled, with almost nothing to do after setup

  • All paid plans include the same 420+ automated broker set
  • Deloitte independently checked Incogni's repeat requests and how it handles confirmations
  • Annual Standard and five-person Family plans are priced well

$95.88/yr — $7.99/month effective, billed annually for Standard; tax may apply

Skip if: you need before-and-after screenshots for each listing, a free scan before you pay, or custom takedowns on the cheapest plan

Learn more →

On Incogni’s website

Read review →
Compare features
Removal model
Automated + recurring
Evidence surfaced
Confirmations + history
Best broad-coverage service
3

Privacy Bee

4.2Our score: 83/100

People who want the widest net, custom-site work, and strong privacy terms

  • The site list is broken out by type and by plan
  • Pro adds real analysts and unlimited hand-done sites
  • The privacy policy rules out data sales and ad trackers

from $96/yr — Essentials at $8/month effective; Pro is $18/month effective, billed annually

Skip if: you want a removal rate somebody else measured, or a screenshot for every listing

Learn more →

On Privacy Bee’s website

Read review →
Compare features
Removal model
Automation + human analysts
Evidence surfaced
Dashboard + monthly reports
Best prevention bundle
4

Cloaked

4.1Our score: 82/100

People who want masking and removal handled by the same company

  • Cleans up old records and hands you masked identities to stop new ones
  • Free scan, and a dashboard that keeps tracking removals
  • A searchable list of more than 1,000 sources

from $9.99/mo — data removal included with masking, VPN, password tools, and identity-theft support

Skip if: you want measured results, a removal-only specialist, or your privacy tools kept apart

Learn more →

On Cloaked’s website

Read review →
Compare features
Removal model
Removal + identity masking
Evidence surfaced
Scan + dashboard
Best for human help
5

DeleteMe

4.0Our score: 80/100

People who want a human on the case, custom removals, and reports they can actually read

  • Real privacy advisors, and you can watch a special request move
  • Free exposure scan and readable recurring reports
  • A peer-reviewed audit found the widest broker list, and the most sites nobody else covers

$129/yr solo — one person; two-year and household plans available

Skip if: you want the best measured removal rate, the widest robot plan, month-to-month billing, or service outside the U.S.

Learn more →

On DeleteMe’s website

Read review →
Compare features
Removal model
Automation + human team
Evidence surfaced
Reports + status updates
Best for high-risk exposure
6

Kanary

4.0Our score: 79/100

Doxxing, harassment, executive risk, and other high-risk cases

  • Watches closely, and shows you screenshots and where it found you
  • Reaches search, social media, doxxing and AI systems too
  • A real person to escalate to, which high-risk cases need

from $250/yr — Core; Advanced is $500/year for broader risk monitoring and support

Skip if: your case is ordinary cleanup and price matters more than screenshots, real people, or wider watching

Learn more →

On Kanary’s website

Read review →
Compare features
Removal model
Risk-based + escalation
Evidence surfaced
Screenshots
Best privacy architecture
7

DuckDuckGo Subscription

3.6Our score: 72/100

People in the U.S. who already want DuckDuckGo's VPN bundle

  • The details used to find you never leave your device
  • Removal requests and confirmations are handled on your device
  • It checks again on its own, in the background

$99.99/yr — U.S. subscription bundle; removal availability is platform-limited

Skip if: you use a device it does not support, need family or one-off site coverage, or want the widest broker list

Learn more →

On DuckDuckGo Subscription’s website

Read review →
Compare features
Removal model
On-device automation
Evidence surfaced
Browser findings + status
Not recommended
8

OneRep

3.2Our score: 63/100

No one — not while the founder's broker conflict stays unresolved

  • Competitive individual and family pricing
  • Scans, files, then checks the listing went away
  • Human assistance on higher plans

$99.95/yr — individual annual plan; promotional pricing may vary

Skip if: you expect a privacy company to have no ownership ties to the industry it removes you from

Read review →
Compare features
Removal model
Automated + Pro assistance
Evidence surfaced
Dashboard verification
Best identity suite, weakest remover
9

LifeLock by Norton

2.7Our score: 53/100

People buying identity-theft monitoring, restoration, insurance, and fraud support — where this product is genuinely the best

  • Automatic removal included in every new LifeLock plan
  • Ninety-day rescans require little user effort
  • Strong identity-restoration and support behind it

$124.99/yr — Core $124.99, Advanced $199.99, Total $349.99 for an individual, all including automatic broker removal; family plans cost more.

Skip if: data removal is the job you're buying for; every other service here covers far more brokers

Learn more →

On LifeLock by Norton’s website

Read review →
Compare features
Removal model
Automatic 90-day scans, ~33 sites
Evidence surfaced
Dashboard; limited detail

Cards re-order with your weights. The top-pick badge always marks our editorial choice.

ProductOverallPriceRemoval modelEvidence surfacedWho it's for
OpteryEvidence-first choice, our top pick89/100$149/yr usable tierExtended adds human QA and ~90-day before-and-after reports; Ultimate is $249/yearAutomation + human QABefore/after screenshotsEvidence-first buyersVisit siteRead review →
IncogniStrong automated value89/100$95.88/yr$7.99/month effective, billed annually for Standard; tax may applyAutomated + recurringConfirmations + historyBroad, hands-off useVisit siteRead review →
Privacy BeeBest broad-coverage service83/100from $96/yrEssentials at $8/month effective; Pro is $18/month effective, billed annuallyAutomation + human analystsDashboard + monthly reportsBroad and custom coverageVisit siteRead review →
CloakedBest prevention bundle82/100from $9.99/modata removal included with masking, VPN, password tools, and identity-theft supportRemoval + identity maskingScan + dashboardCleanup and preventionVisit siteRead review →
DeleteMeBest for human help80/100$129/yr soloone person; two-year and household plans availableAutomation + human teamReports + status updatesCustom and stubborn casesVisit siteRead review →
KanaryBest for high-risk exposure79/100from $250/yrCore; Advanced is $500/year for broader risk monitoring and supportRisk-based + escalationScreenshotsHigher-risk casesVisit siteRead review →
DuckDuckGo SubscriptionBest privacy architecture72/100$99.99/yrU.S. subscription bundle; removal availability is platform-limitedOn-device automationBrowser findings + statusData-minimal bundleVisit siteRead review →
OneRepNot recommended63/100$99.95/yrindividual annual plan; promotional pricing may varyAutomated + Pro assistanceDashboard verificationNot recommendedRead review →
LifeLock by NortonBest identity suite, weakest remover53/100$124.99/yrCore $124.99, Advanced $199.99, Total $349.99 for an individual, all including automatic broker removal; family plans cost more.Automatic 90-day scans, ~33 sitesDashboard; limited detailIdentity-protection bundleVisit siteRead review →

Rows re-order when you move the sliders above. The filled award badge always marks our own top pick — the winner at our weights.

Deciding between two? Incogni vs DeleteMe → · Incogni vs Optery → · Optery vs DeleteMe →

Our reviews

The nine data-removal services, investigated

Each review links to the official pricing and feature pages we used. Scores come from our scorecard, not from who pays us.

#1

Optery

Evidence-first choice, our top pick
4.589/100

The clearest proof trail, if you pick the right plan

Who it's for, and when to skip it: see our top pick above ↑

Full verdict, scorecard & evidence
Do they actually remove you, and does it stay gone?88
How many sites, and do they show proof?88
Can you trust them with your info?91
Do they prove the work they did?96
Is it worth the price?82

Strengths

  • Free Exposure Report provides screenshots before payment
  • Extended and Ultimate include before-and-after removal reports and human QA
  • Consumer Reports measured a 68% four-month removal rate on Ultimate
  • The plan page keeps checked sites separate from the Expanded Reach count
  • You can delete your own account, and backups go within seven days

Weaknesses

  • The screenshots and the human check start at $149 a year
  • Custom removals require the $249/year Ultimate plan and a 30-day wait
  • Expanded Reach can hand your details to brokers that never had them
  • Consumer availability excludes the U.K., EU, Quebec, and most other countries
  • A match link or screenshot can still be someone else with your name
#2

Incogni

Strong automated value
4.589/100

Broad recurring removal, without an expensive plan

Best for: People who want the legwork handled, with almost nothing to do after setup · Skip if: you need before-and-after screenshots for each listing, a free scan before you pay, or custom takedowns on the cheapest plan

Full verdict, scorecard & evidence

Incogni earns 89/100 as a strong, hands-off operative. Every paid plan covers the same 420-plus automated broker list, and Deloitte independently checked that the recurring requests actually go out. The best independent study in our research found a 76.6% removal rate for Incogni — the highest of the four services tested. But the study leaned on a small group of mostly students, over a short time. PCMag rates it 4.5, Outstanding, one of its three Editors' Choice picks here. Incogni tells you it did the work. It rarely shows you.

Do they actually remove you, and does it stay gone?90
How many sites, and do they show proof?94
Can you trust them with your info?86
Do they prove the work they did?82
Is it worth the price?90

Strengths

  • All paid plans include the same 420+ automated broker set
  • Deloitte independently checked Incogni's repeat requests and how it handles confirmations
  • Annual Standard and five-person Family plans are priced well
  • Works across the U.S., Canada, the U.K., the EU, and nearby countries
  • Privacy policy clearly lists what data it collects, who handles it, and how to delete it

Weaknesses

  • No free scan or free removal tier
  • Custom removals and exposure scanning require Unlimited
  • You get status updates and confirmations, not screenshots
  • Your data can sit there 24 months after you cancel unless you ask it to go
  • Results depend on brokers playing along, and on the work never stopping
#3

Privacy Bee

Best broad-coverage service
4.283/100

The widest documented beat, with unusually clear privacy promises

Best for: People who want the widest net, custom-site work, and strong privacy terms · Skip if: you want a removal rate somebody else measured, or a screenshot for every listing

Full verdict, scorecard & evidence

Privacy Bee earns 83/100 and wins on broad coverage. Its plan page spells out what the big numbers actually mean. Pro adds custom-site work and human analysts. It's passed an independent SOC 2 security check, and its 2026 privacy policy is unusually strict about ads and data sales. PCMag rates it 5.0, Exemplary, and ranks it above our top two picks — we explain that gap below. The missing clue is independent testing: broad reach isn't the same as confirmed removal. So we won't call it the most effective service without that proof.

Do they actually remove you, and does it stay gone?69
How many sites, and do they show proof?96
Can you trust them with your info?88
Do they prove the work they did?79
Is it worth the price?87

Strengths

  • The site list is broken out by type and by plan
  • Pro adds real analysts and unlimited hand-done sites
  • The privacy policy rules out data sales and ad trackers
  • The starter plan is priced well for routine people-search cleanup

Weaknesses

  • Nobody has measured how much it actually removes
  • The Pro plan we would recommend runs about $192 a year, twice the starter
  • The big numbers count sites it covers, not listings it took down for you
  • Signature is priced for a crisis, not for routine cleanup
#4

Cloaked

Best prevention bundle
4.182/100

Remove yesterday's exposure and stop handing out tomorrow's identity

Best for: People who want masking and removal handled by the same company · Skip if: you want measured results, a removal-only specialist, or your privacy tools kept apart

Full verdict, scorecard & evidence

Cloaked earns 82/100 and wins on prevention. Its case is different from a cleanup-only service: it removes exposed records. Then it gives you masked emails, phone numbers, and payment cards, so fewer new records carry your real name. The 1,000-plus coverage claim is broad. But without an independent test, the removal side is less proven than the rest of the bundle.

Do they actually remove you, and does it stay gone?70
How many sites, and do they show proof?91
Can you trust them with your info?89
Do they prove the work they did?76
Is it worth the price?88

Strengths

  • Cleans up old records and hands you masked identities to stop new ones
  • Free scan, and a dashboard that keeps tracking removals
  • A searchable list of more than 1,000 sources
  • Removal comes with a large set of other privacy tools

Weaknesses

  • Nobody has measured how much it actually removes
  • The site count mixes brokers with other kinds of company
  • One account holds your identities, passwords and cards together
  • Cancelling does not delete what the account already holds
#5

DeleteMe

Best for human help
4.080/100

Readable reports and people for the stubborn cases

Best for: People who want a human on the case, custom removals, and reports they can actually read · Skip if: you want the best measured removal rate, the widest robot plan, month-to-month billing, or service outside the U.S.

Full verdict, scorecard & evidence

DeleteMe earns 80/100 by putting people on the case. A real privacy team, a free scan, custom requests, reports you can read, and tested security. That makes it the strongest pick for hands-on help. The red flag is results. Consumer Reports measured only 27% removal after four months, in a small 2024 test. Choose DeleteMe for the people and the service — not because it is the oldest name.

Do they actually remove you, and does it stay gone?64
How many sites, and do they show proof?86
Can you trust them with your info?84
Do they prove the work they did?92
Is it worth the price?82

Strengths

  • Real privacy advisors, and you can watch a special request move
  • Free exposure scan and readable recurring reports
  • A peer-reviewed audit found the widest broker list, and the most sites nobody else covers
  • Outside security audits every year, and you can delete your own account
  • Family plans and support come standard, with no upsell

Weaknesses

  • Consumer Reports measured only 27% removal after four months
  • The home plan covers far fewer sites than the 986 on the full list
  • You pay a year up front, and it costs more than good robot rivals
  • Recent reviews report late reports during a system move DeleteMe admitted to
  • Your data can move if the company is sold, and sits six months after you leave
#6

Kanary

Best for high-risk exposure
4.079/100

Screenshots, real people, and watching well past the usual brokers

Best for: Doxxing, harassment, executive risk, and other high-risk cases · Skip if: your case is ordinary cleanup and price matters more than screenshots, real people, or wider watching

Full verdict, scorecard & evidence

Kanary earns 79/100 and is our pick for high-risk cases. It costs more because the case file is wider. Broker removals, screenshots, search and social exposure, and a real person to escalate to. It now watches for your data inside AI systems too. Consumer Reports found only middling removal results in its small test, so ordinary buyers can spend less. If you are facing a real threat, the extra proof and the fast answer may be worth paying for.

Do they actually remove you, and does it stay gone?72
How many sites, and do they show proof?84
Can you trust them with your info?79
Do they prove the work they did?94
Is it worth the price?66

Strengths

  • Watches closely, and shows you screenshots and where it found you
  • Reaches search, social media, doxxing and AI systems too
  • A real person to escalate to, which high-risk cases need
  • We earn nothing from this one, so nothing pulls the verdict

Weaknesses

  • Costs a lot more than a routine removal service
  • Consumer Reports found only middling results at plain removal
  • Its new AI-removal claims are hard for anyone outside to check
  • Overkill if you only have a few ordinary listings
#7

DuckDuckGo Subscription

Best privacy architecture
3.672/100

Your file never leaves your device — removal inside a VPN and recovery bundle

Best for: People in the U.S. who already want DuckDuckGo's VPN bundle · Skip if: you use a device it does not support, need family or one-off site coverage, or want the widest broker list

Full verdict, scorecard & evidence

DuckDuckGo earns 72/100 and wins on keeping your data close. Your file stays on your own device. The browser does the legwork — searching, filing requests, handling the replies. The trade is reach. A short list of big sites, U.S. only, and it works on some devices and not others. Careful and small, not a wide net.

Do they actually remove you, and does it stay gone?66
How many sites, and do they show proof?55
Can you trust them with your info?94
Do they prove the work they did?72
Is it worth the price?86

Strengths

  • The details used to find you never leave your device
  • Removal requests and confirmations are handled on your device
  • It checks again on its own, in the background
  • A VPN and recovery help come with the yearly price

Weaknesses

  • The smallest specialist site list here — around 50 to 80 sites, against 420+ for the leaders
  • U.S. only, and only inside DuckDuckGo's own apps
  • Nobody has measured how much it actually removes
  • PCMag rates the bundle 2.0, the lowest in its field
  • No family plan, and no path to a person for a high-risk case
#8

OneRep

Not recommended
3.263/100

Solid automation, undone by who owns it

Best for: No one — not while the founder's broker conflict stays unresolved · Skip if: you expect a privacy company to have no ownership ties to the industry it removes you from

Full verdict, scorecard & evidence

OneRep scores 63/100 and is not recommended. The software does routine opt-outs at a fair price, but trust isn't a box to check and move past. Its founder admitted owning a stake in Nuwber, a data broker, after reporters tied him to dozens of people-search companies. We found the vendor on both sides of the case. Choose another service.

Do they actually remove you, and does it stay gone?74
How many sites, and do they show proof?72
Can you trust them with your info?24
Do they prove the work they did?65
Is it worth the price?78

Strengths

  • Competitive individual and family pricing
  • Scans, files, then checks the listing went away
  • Human assistance on higher plans

Weaknesses

  • The founder still owns part of Nuwber, a people-search broker
  • Reporters tied the founder to dozens of people-search companies
  • Mozilla shut Monitor Plus down in December 2025 rather than keep OneRep
  • Covers people-search sites only, where rivals go wider
#9

LifeLock by Norton

Best identity suite, weakest remover
2.753/100

PCMag's Editors' Choice for identity protection, and the thinnest broker coverage in this category

Best for: People buying identity-theft monitoring, restoration, insurance, and fraud support — where this product is genuinely the best · Skip if: data removal is the job you're buying for; every other service here covers far more brokers

Full verdict, scorecard & evidence

This is the best identity-theft product on the market. It is also the weakest remover in this set. Both halves of that are the review. PCMag rates Norton 360 With LifeLock 4.5 and makes it an Editors' Choice for identity theft. It does not rank LifeLock as a remover at all. Nor would we, if our scorecard let us. On our scorecard it scores 53/100, down from 63 in an August 2026 re-score. The removal built into these plans reaches only about 33 sites. The specialists reach 420-plus. Core also costs more than Incogni's $95.88 a year, and about the same as DeleteMe's $129 — for roughly a tenth of the sites. Want credit watch, recovery help, insurance and payback? Buy this, and treat removal as a small bonus. Want your data off broker sites? Every other service here does more of it. When we cover identity theft as its own desk, expect LifeLock near the top.

Do they actually remove you, and does it stay gone?52
How many sites, and do they show proof?35
Can you trust them with your info?68
Do they prove the work they did?58
Is it worth the price?60

Strengths

  • Automatic removal included in every new LifeLock plan
  • Ninety-day rescans require little user effort
  • Strong identity-restoration and support behind it
  • Family plans combine monitoring and removal for adults

Weaknesses

  • Automatic broker removal reaches roughly 33 sites — far below every specialist here
  • No first-party broker count published, and no controlled independent removal outcome found
  • No published proof that LifeLock secures its own service
  • Sparse per-site proof and failure documentation
  • Poor value when removal is the only feature wanted

How we score

Our methodology

Every product is scored on our scorecard: the same five parts, weighted the same way, whether or not a product pays us. We keep a score hidden until the evidence behind it is complete.

Our scorecard and its weights
Do they actually remove you, and does it stay gone?30%

We score what's proven, not what's promised. Was the listing actually taken down? Did they admit when a request failed? Do they check again later and catch it if it comes back? Requests sent is paperwork. Requests closed is the case.

How many sites, and do they show proof?25%

We put every coverage claim on the same ruler: automated brokers, custom sites, private databases, and public records. And we check whether a site is just "supported" or actually cleared.

Can you trust them with your info?20%

This is the background check on the company itself. We look at who owns it, its privacy terms, and how long it keeps your data. We also check its security, and whether it asks for more of your identity than the job needs.

Do they prove the work they did?15%

This rewards proof you can check yourself. Direct links to your listings, screenshots, dates and times, clear labels, and honesty when a request fails. Bonus points for reports you can read and a real person to call.

Is it worth the price?10%

We price the plan that actually does the job, not the cheap teaser plan. We weigh that price against family coverage, custom removals, which countries it covers, support, and how much risk you're really facing.

We finished research on August 19, 2026. We re-checked trust scores for all nine products together on August 22, 2026. Each part is scored 0 to 100 against dated proof. That means the company's own pages, official records, controlled or peer-reviewed studies, and outside findings we label clearly. The weights are effectiveness 30%, coverage 25%, trust 20%, proof 15% and value 10%. We never let a paid deal, a sales claim or an unchecked broker count stand as proof. Two results below need reading together. Finishing last and not being recommended are different things. LifeLock by Norton finishes ninth at 53, and we still recommend it — for identity theft, which is what it is best at. It just gets you off about a tenth as many brokers as the specialists, and our scorecard measures removal. OneRep scores higher, at 63, and is the one product we recommend against. Its founder owns part of a data broker. A good service cannot outrank a conflict like that. A low score is a measure. Not recommended is a judgment.

Buyer's guide

How to choose a data-removal service without being fooled by broker counts

This is a recurring job, not a one-time fix

Sites and brokers refresh their databases, so removal is a job that repeats — not a switch you flip once. A good service keeps checking long after the first pass. (Our FAQ below covers exactly what these services do, step by step.)

Requests sent, removals confirmed, records re-listed — count them separately

A big request count is just paperwork. A confirmed removal is a closed case. Ask how the service checks its own work: how it marks failed requests, and how it catches listings that come back. The best proof is specific — direct links, screenshots, timestamps, and clear labels for each one.

Put every coverage number on the same ruler

One big number can hide a lot. It may mix robot brokers, hand-done requests, private databases, and sites only "supported" but never checked. Compare the exact plan, the country and the method. A smaller, clearer list beats a bigger number nobody can pin down.

Check out the company before you hire it

Removal needs enough of your identity data to find and challenge broker records. Check who owns the service, what data it keeps, and who else receives it. A company doesn't get a free pass on trust just because "privacy" is in its name.

Weigh the price against doing it yourself

Most broker opt-outs — asking a company to remove your listing — are free. California residents also get DROP, a free state deletion tool. Paying only makes sense if you get something real for it. That could be repeat work you don't have to do, wider coverage, custom removals, proof, family plans, or help with a high-risk case.

Match the service to the case

  • Ordinary exposure: pick a service with strong automation, clear coverage, and regular rechecks.
  • Stubborn or unusual listings: pick a service with custom requests, real people to escalate to, and clear failure reports.
  • Preventing new exposure: judge masking or alias tools on their own, apart from removal results.
  • Doxxing, harassment, or high-profile risk: pick a service with fast response, screenshots, escalation, and more than ordinary broker opt-outs.
  • Small, known exposure and time to spare: try DIY or a free state tool before paying for a subscription.

Red flags in the file

  • Permanent-removal guarantees.
  • A broker count with no definition, no plan details, and no region limits.
  • A dashboard that counts requests sent but hides failures and re-listings.
  • A cheap price that hides the real plan cost for custom removals, family coverage, or useful reports.
  • Recommendations that change when affiliate status changes.

The bottom line

Optery is our top pick. Skip it if you want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers.

FAQ

Common questions

What does a data-removal service actually do?

It searches sites for profiles that look like you, asks them to remove or delete the listing, and keeps a log of what happened. Then it checks again later, because broker lists refresh. How well each part works depends on the provider and plan.

Can I remove my information for free?

Usually, yes — if you do the work yourself. Many brokers let you opt out directly, Google has a tool called Results about You, and California residents can use DROP. The trade is time: you have to find each profile, ask for removal, check it worked, and do it again later.

Will a paid service remove my information permanently?

No honest service can promise that. Public records stay at their original source, brokers refresh their databases, and old listings can come back. That's why we score how well a service rechecks and re-removes over time.

Why are published broker counts hard to compare?

Because they're not measured the same way. A count might mix automated sources, custom sites, public records, private databases, sites merely "supported," and sites actually cleared. Compare the definitions, the plan, the region, and the proof — not just the big number.

Do affiliate relationships affect our scorecard?

No. Some links on this page earn Preferred Solutions a commission. Every product is still scored the same way, with the same evidence and the same weights. Paying us never buys a better score or rank.

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Head-to-head comparisons

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