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Review · Data-Removal Services

Cloaked Review: Removal plus identity masking so new exposure never starts

Cloaked bundles data removal with masked emails, phone numbers, and payment cards — cleanup plus prevention in one app. Its removal network is younger than the leaders', but the combined model is the most forward-looking here.

Last reviewed August 12, 2026Our award: Best for Proactive Privacy

4.0out of 5 · 79/100

Price: $10/mo — billed annually; includes masked emails, phones, and cards
Coverage: 120+ brokers
Rescan cadence: Continuous monitoring
Custom removals: Limited

What users sayTrustpilot 4.1/5 · 620 reviews ↗App Store 4.6/5 · 2,400 ratings ↗

Visit Cloaked →Compare all five services

Score breakdown

How Cloaked scored on our five criteria

Broker coverage (30%)70

Removal effectiveness (25%)79

Price & value (20%)81

Ease of use (15%)91

Support & reporting (10%)80

Scored on the same weighted rubric as every product in this category — see the full methodology on the category hub. Draft preview; figures pending verification.

The trade-offs

Strengths & weaknesses

Best for: People who want to stop feeding brokers new data, not just clean up old data

Strengths

Masked identities prevent new broker records forming
Slick, consumer-grade app experience
Removal and prevention priced as one bundle
Includes password-manager-style vault features

Weaknesses

Broker removal network is smaller than Incogni or DeleteMe
Newer company with a shorter removal track record
Masking features take habit change to pay off

The full take

Our Cloaked verdict in depth

Every other product on this page cleans up yesterday's exposure. Cloaked also tries to stop tomorrow's: masked emails, phone numbers, and virtual cards mean the next signup form never gets your real details.

As a pure removal tool it trails the leaders on network size, which is why it does not take Best Overall. As a privacy habit, it is the most interesting product in the set.

Pick it if you are early in your exposure curve — less to clean up, a lot to prevent.

Alternatives

If Cloaked isn't the fit

Best Overall