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Review · Data-Removal Services

Incogni Review: The strongest balance of coverage, automation, and price

Incogni automates opt-outs across one of the larger broker networks we track and keeps re-checking after the first pass. Set it up in minutes, then let the recurring scans do the boring work.

Last reviewed August 12, 2026Our award: Best Overall

4.5out of 5 · 90/100

Price: $8.29/mo — billed annually; unlimited custom removals on Ultimate
Coverage: 270+ brokers
Rescan cadence: Recurring, automatic
Custom removals: Ultimate tier

What users sayTrustpilot 4.5/5 · 24,100 reviews ↗G2 4.7/5 · 140 reviews ↗

Visit Incogni →Compare all five services

Score breakdown

How Incogni scored on our five criteria

Broker coverage (30%)91

Removal effectiveness (25%)89

Price & value (20%)92

Ease of use (15%)90

Support & reporting (10%)82

Scored on the same weighted rubric as every product in this category — see the full methodology on the category hub. Draft preview; figures pending verification.

The trade-offs

Strengths & weaknesses

Best for: People who want broad, hands-off removal at the lowest serious price

Strengths

Wide broker network including marketing and recruitment data brokers
Genuinely automated — minimal input needed after signup
Aggressive annual pricing compared to close rivals
Clear progress dashboard showing sent, in-progress, and completed requests

Weaknesses

Custom removal requests require the higher tier
Reporting is lighter on per-broker detail than DeleteMe
No family plan on the entry tier

The full take

Our Incogni verdict in depth

Incogni's pitch is repetition at scale: it files opt-out requests with data brokers on your behalf, tracks which ones complied, and re-checks on a cycle so profiles that reappear get hit again. That loop — not any single removal — is what you are paying for.

In our format testing it earned the top slot because the three things that matter most (coverage, follow-through, and price) all land in the top tier, while the compromises sit in areas most buyers can live without — deep per-broker reporting and white-glove extras.

If your information is spread across many people-search sites and you know you will not maintain a DIY opt-out spreadsheet, this is the default choice. If you want a human combing niche sites for you, look at DeleteMe.

Alternatives

If Incogni isn't the fit

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