Preferred SolutionsIndependent product intelligenceEdition 01 · 2026

We independently select and score every product we cover. We may earn a commission from partner links; that compensation never affects our scores. Advertiser Disclosure

Head-to-head · Personal · Privacy · Data-Removal Services

Incogni vs Optery: which should you pick?

The hands-off value pick against the evidence-first pick — price, proof, and supported regions split them. Optery wins our overall scoring (89.2 vs 89.0 out of 100). That margin is too thin to show in the published score. The right choice still depends on the job you need done.

Last reviewed August 19, 2026Scored on our scorecard

Side by side

Part by part

Two labels to keep apart. “Wins this comparison” is the one that came out ahead on this page. A filled award badge marks our top pick for the whole category, which is not always the same product.

Optery

Wins this comparisonEvidence-first choice, our top pick
4.5
Best fitPeople who want to see the removals in pictures, check several versions of their name, and get a human double-check
Price$149/yr usable tier — Extended adds human QA and ~90-day before-and-after reports; Ultimate is $249/year
Removal modelAutomation + human QA
Evidence surfacedBefore/after screenshots
Skip ifyou want the cheapest hands-off plan, live outside Optery's five countries, or don't want it sending your name to new brokers
Do they actually remove you, and does it stay gone?88 / 100
How many sites, and do they show proof?88 / 100
Can you trust them with your info?91 / 100
Do they prove the work they did?96 / 100
Is it worth the price?82 / 100

Incogni

Strong automated value
4.5
Best fitPeople who want the legwork handled, with almost nothing to do after setup
Price$95.88/yr — $7.99/month effective, billed annually for Standard; tax may apply
Removal modelAutomated + recurring
Evidence surfacedConfirmations + history
Skip ifyou need before-and-after screenshots for each listing, a free scan before you pay, or custom takedowns on the cheapest plan
Do they actually remove you, and does it stay gone?90 / 100
How many sites, and do they show proof?94 / 100
Can you trust them with your info?86 / 100
Do they prove the work they did?82 / 100
Is it worth the price?90 / 100

Decision table

Which one fits your situation

Your situationPickWhy
You want the cheapest broad hands-off planIncogni$95.88/yr covers the same 420+ automated brokers as every Incogni tier; Optery's screenshot proof starts at $149/yr on Extended.
You want before-and-after screenshot proofOpteryExtended and Ultimate deliver removal reports with before-and-after screenshots about every 90 days; Incogni's proof is confirmations and status history.
You want a free look before payingOpteryFree Basic produces an Exposure Report with likely profile links and screenshots; Incogni has no free scan or free tier.
You live in the U.K., the EU, or QuebecIncogniOptery's consumer availability is limited to the U.S., Canada outside Quebec, Australia, New Zealand, and South Africa; Incogni covers the U.S., Canada, the U.K., and the EU.
You want the stronger overall scoreOpteryOptery edges it on our weighted scoring, on the strength of the best proof trail here and two independent outcome studies.

Our verdict

Pick by situation, not by score alone

Choose Optery if…

you want to see the removals rather than be told about them. Extended and Ultimate send reports with before-and-after screenshots roughly every 90 days. A person checks the matches, and two outside studies back the results. Free Basic shows you the damage first. The catch is the plan ladder. Core is a robot plan and a thin one, and hand-done removals sit on the top plan.

Choose Incogni if…

you want the widest hands-off coverage for the least money. Or you live in the U.K., the EU or Quebec, where Optery does not sell to consumers. Every Incogni tier covers the same automated broker set, so the cheapest plan is not a cut-down one. The trade is evidence: you get confirmations and status history rather than a screenshot of each listing.

The bottom line

Optery takes the overall win on our weighted scoring, but each of these wins a specific job — match the strengths to your situation. See the full category comparison for the rest of the field.