Head-to-head · Personal · Privacy · Data-Removal Services
Incogni vs Optery: which should you pick?
The hands-off value pick against the evidence-first pick — price, proof, and supported regions split them. Optery wins our overall scoring (89 vs 88 out of 100), but the right choice depends on the job you need done.
Advertiser disclosure: Preferred Solutions may earn a commission if you purchase through this comparison. That relationship does not affect the rubric, the scores, or which product wins.
Side by side
Criterion by criterion
Optery
Evidence-first choice
Incogni
Strong automated value
Decision table
Which one fits your situation
| Your situation | Pick | Why |
|---|---|---|
| You want the cheapest broad hands-off plan | Incogni | $95.88/yr covers the same 420+ automated brokers as every Incogni tier; Optery's evidence-led experience starts at $149/yr on Extended. |
| You want before-and-after screenshot proof | Optery | Extended and Ultimate deliver removal reports with before-and-after screenshots about every 90 days; Incogni's proof is confirmations and status history. |
| You want a free look before paying | Optery | Free Basic produces an Exposure Report with likely profile links and screenshots; Incogni has no free scan or free tier. |
| You live in the U.K., the EU, or Quebec | Incogni | Optery's consumer availability is limited to the U.S., Canada outside Quebec, Australia, New Zealand, and South Africa; Incogni covers the U.S., Canada, the U.K., and the EU. |
| You want the stronger overall rubric score | Optery | Optery edges it 89 to 88 on our weighted rubric, built on the category's best proof trail and two independent outcome studies. |
Our verdict
Pick by situation, not by score alone
Choose Optery if…
People who want screenshot evidence, multiple identity variations, and human QA. Optery earns 89/100 and sets the evidence standard in this category. Its screenshots, direct profile links, human QA, and two independent outcome studies make the work easier to verify. The catch is the plan ladder: the $39 Core plan is automated and limited, while the full evidence-led experience begins at $149/year and custom removals cost $249/year.
Choose Incogni if…
People who want broad, recurring removal with little work after setup. Incogni earns 88/100 as a strong hands-off option: all paid plans cover the same 420+ automated broker set, recurring requests are independently assured, and the strongest peer-reviewed result in the test set supports its effectiveness. Its weakest point is proof granularity—not whether it sends and tracks requests, but how little visual evidence a customer gets for each individual removal.
The bottom line
Optery takes the overall win on our weighted rubric, but each of these wins a specific job — match the award to your situation. See the full category comparison for the rest of the field.