Incogni vs DeleteMe: which should you pick?

Choose Incogni if…

Your exposure is broad, you want it handled without your involvement, and price matters. Incogni's automation covers a wider slice of the broker economy — including marketing and recruitment brokers — and its annual pricing undercuts DeleteMe at comparable coverage. This is the default answer for most people.

Choose DeleteMe if…

You have stubborn or unusual cases: a distinctive name, profiles on niche sites, a safety concern that justifies human attention. DeleteMe's privacy agents handle custom removals that automation misses, and its quarterly reports are detailed enough to hand to a security team. You pay roughly a third more for that attention.

The bottom line

Incognitakes the overall win on our weighted rubric, driven by price and coverage. But this is one of the rare match-ups where the runner-up is genuinely the better product for a specific buyer — if the phrase "custom removal" means anything to your situation, that buyer is you. See the full category comparison for the other three services.