Head-to-head · Personal · Privacy · Data-Removal Services
Incogni vs DeleteMe: which should you pick?
Automation at scale against a human on the case — the most-searched matchup in this category, scored point by point from our reviews. Incogni wins our overall scoring (89 vs 80 out of 100). The right choice still depends on the job you need done.
Side by side
Part by part
Two labels to keep apart. “Wins this comparison” is the one that came out ahead on this page.
Incogni
DeleteMe
Decision table
Which one fits your situation
| Your situation | Pick | Why |
|---|---|---|
| You want broad, hands-off removal at the lowest annual price | Incogni | $95.88/yr includes the full 420+ automated broker set on every paid plan, and its 76.6% peer-reviewed removal rate was the best of the four services tested. |
| You want a human to escalate stubborn listings | DeleteMe | Privacy advisors and a custom-request queue are included on the $129 solo plan; Incogni reserves custom removals for its $179.88 Unlimited tier. |
| You want to see the evidence before paying | DeleteMe | Its free exposure scan and readable sample report show what was found before you subscribe; Incogni has no free tier. |
| You live outside the United States | Incogni | Incogni serves the U.S., Canada, the U.K., the EU, and some nearby countries; DeleteMe's consumer service is U.S.-focused. |
| You care most about the measured removal rate | Incogni | A peer-reviewed study measured 76.6% for Incogni; Consumer Reports measured 27% for DeleteMe over four months. Both samples were small, but the gap is consistent with the proof each service publishes. |
Our verdict
Pick by situation, not by score alone
Choose Incogni if…
you want the brokers worked through on a schedule so you can stop thinking about it. Every paid plan covers the same 420+ automated brokers. Deloitte independently checked that the repeat requests go out. And the peer-reviewed removal rate here was the best of the four services tested. What you give up is the person on the other end. Custom takedowns sit on the top plan, and there is no free scan to look first.
Choose DeleteMe if…
you want someone to chase the listings automation cannot. A privacy advisor and a custom-request queue come with the entry plan. The free scan shows you what is out there before you pay. And the sample report is the easiest paper trail here to read. Go in clear-eyed on results. Consumer Reports measured 27% removal after four months, in a small test.
The bottom line
Incogni takes the overall win on our weighted scoring, but each of these wins a specific job — match the strengths to your situation. See the full category comparison for the rest of the field.